Tata Capital promises instant loans with latest campaign, Marketing & Advertising News, ET BrandEquity


Image taken from the advertising film


A photo from the commercial

Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign “Palak jhapkao, loan paao!” » promote its various loan offers.

The campaign includes a series of short films on the theme of digital, transparent and fast loans offered by Tata Capital.

The campaign is based on today’s view of a rapidly changing world, ever-changing customer needs and the expectations of these needs must be met spontaneously and transparently.

In the series of commercials, each film features a humorous situation where the protagonist is faced with a situation that requires a quick solution. Each film shows how the needs of the protagonists are satisfied “in the blink of an eye”.

Abonty Banerjee, Head of Digital and Marketing at Tata Capital, said: “Tata Capital’s latest campaign aims to meet our clients’ ever-growing needs for immediate solutions. Quick loans allow our customers to meet their credit needs simply and quickly. This campaign reinforces our customers’ belief that they can always #CountOnUs to achieve their aspirations.”

Ritika Grover, Director of VISCOMM, said: “The campaign line reflects the spirit of fast loans offered by Tata Capital. In the movies, the real and urgent needs of the protagonist combined with slow-motion gameplay versus real-time action is what we hope to draw attention to. Our young team led by director Shachi Malhotra explored techniques to make films creative and visually unique.

Tata Capital’s integrated marketing campaign is featured on TV, social media and other digital media platforms.

Watch the movies here:

The film is aimed at the younger generation who yearn to live in their own home, the brand said in a press release.

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  • Posted Nov 11, 2022 3:30 PM IST

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