KreditBee launched its “loans anytime, anywhere” campaign aimed at raising awareness of the brand among its target consumers and highlighting the lending facilities offered by the platform. The campaign targets the Indian middle class in the metros, cities and towns of India and seeks to help young middle class Indians to fulfill their aspirations by using personal finance options, be it in the form a loan or a card backed by a line of credit.
As part of the campaign, KreditBee has partnered with Royal Challengers Bangalore (RCB) as the Official Digital Partner of the Indian Premier League (IPL) 2022. Through this partnership, the company plans to introduce its brand to fans enthusiasts, promoting its key messages of convenience, accessibility, proximity and trust.
The campaign is live on OTT, digital and social media platforms. Until the IPL 2022 Finals, the campaign will also be amplified through various segments of the IPL franchise such as RCB Bold Logs, RCB Insider, RCB Match Day and RCB 12th Man. Commercials emphasize that life can be unpredictable and you never know when you might need extra funds for unexpected reasons. In such situations, consumer can use KreditBee app and get instant loans.
This campaign gives the company the opportunity to kick-start its audience engagement from a brand awareness perspective and highlight its value proposition of being “the friend indeed” in times difficult, whether for occasions, events or emergencies, Ishan Bose, Chief Marketing Officer, KreditBee said. “Our first brand campaign ‘Loans Anytime, Anywhere’ aims to educate India’s young middle class on how they can fulfill their aspirations by getting loans instantly in an easy, secure and hassle-free way. . At KreditBee, we are focused on understanding our consumers and their personal financial needs,” he added.
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