How Consumers Can Support Black-Owned Small Businesses
Even in normal times, small black-owned businesses are often more financially vulnerable than others, with smaller cash reserves to survive tough times. And now times couldn’t be tougher – black-owned businesses are under threat on all fronts.
Want to help? Here are some manners.
The most obvious and critical way to help them survive, of course, is to buy their products and services. Shop and eat at black-owned establishments and purchase gift cards to spend on friends and family at your favorites.
“Now is the time for Americans to show that they truly value inclusion. Spend money on less fortunate and disadvantaged businesses, where it can have an immediate impact. Bankers Association, a voice for minority banks to help revitalize economies in underserved areas.
Set up a GoFundMe page
Let people know why the black-owned businesses you support are also worth their support.
Woods believes video testimonials are the most effective because people can both see and hear your excitement.
For restaurants that offer take-out and delivery, before ordering automatically through a third-party delivery platform like GrubHub or Seamless, try calling the restaurant directly as this will save the company from paying part of its fresh sales.
“They might not have a fancy ordering system. But everyone will do their best to take your order,” Woods said.
Offer your services
If you have essential skills that can be useful to a small business, for example, if you are an electrician, painter or carpenter, accountant or lawyer, ask the owner if your services could be of use to you.
For businesses that suffered damage during protests, you could volunteer to help with the cleanup. Or, for example, if you have a glass business, you can give away a new storefront for free.
“I grew up in a small town in Oklahoma. Everyone cared about each other,” Woods said. “Have a good heart.”
To take a position
Why 15%? Blacks make up nearly 15% of the population of the United States, according to the latest Census Bureau estimates.
Provide useful information
Many small black-owned businesses may need financial lifelines for a while as the fallout from the coronavirus continues. Inform them about small business grant or loan programs offered by state or local governments or private organizations.
The platform and directory will launch on June 10.